Prince Harry and Meghan Markle have signed a multi-year agreement to produce content exclusively for Spotify’s new audio production company Archwell Audio, the streamer announced Tuesday.Prince Harry and Meghan Markle in London on March [+]
The Duke and Duchess of Sussex will produce and host podcasts with the first full series expected in 2021, Spotify said.
They will “elevate underrepresented voices,” Spotify Chief Content and Advertising Business Officer Dawn Ostroff said.
The couple has been more outspoken about racism, police brutality and politics since stepping back from their roles as senior members of the British royal family in January.
Archwell Audio and Spotify’s Gimlet studio will release their first project, a holiday special hosted by the Duke and Duchess of Sussex, before the new year.
The financial terms of the deal were not disclosed.
“What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction,” the Duke and Duchess of Sussex said in a joint statement. “With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other’s stories, we are reminded of how interconnected we all are.”
The deal with Spotify comes months after Prince Harry and Markle announced they had formed a production company and inked an exclusive deal to make content for Netflix.
Spotify has expanded its podcast lineup with exclusive deals with celebrities including former President Barack Obama and former First Lady Michelle Obama, Kim Kardashian West and Joe Rogan. Spotify bought Bill Simmons’ sports and culture site The Ringer in 2020, adding to its previous podcast-centered acquisitions Gimlet, Parcast and Anchor.
320 million. That’s how many people use Spotify each month, according to the company.