1.Pick the right handle, profile photo, and header image
Your Twitter handle has to be recognizable, easy-to-remember, and short enough for people to easily tag you.
When someone tries to search your name, they will use your handle to find your page.
Keep your names consistent across all social media profiles. If you use a name that’s different from your brand or company name, you might confuse followers or make your page hard to find.
2. Optimize your bio to showcase your brand’s personality
Your Twitter bio is a 160-character location to showcase your company right under your profile photo. You need to create a “killer” one. And it doesn’t have to be difficult.
Just explain who you are to the world in a few short, sweet sentences.
3. Tweet during peak hours
There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll actually be more likely to engage with your posts.
By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks.
4. Keep hashtag use to a minimum (and use the right ones)
Tweets that contain hashtags receive two times engagement than those don’t have.
It’s important to use the right kind of hashtags without overusing them.
Only include hashtags that add some context to your tweets
You can also use a tool like Hashtagify to find the best hashtags for your tweets. The tool suggests hashtags that are related to the keywords you enter.
With Hashtagify, you can also determine the strength of your hashtags before you use them, so you’ll know which ones work best before tweeting them out.
5.Adding images and Videos to tweets increases engagement
When you add images to your tweets, you’ll get more shares and clicks than the tweets without images. However, images attached to tweets gives extra modifications and makes people understand it more.
6. Conduct polls to interact with followers
Polls aren’t just fun for followers to complete. They can also be used to conduct consumer and market research, get feedback, and initiate engaging conversations with followers.
Anyone can create a poll, but creating unique and engaging questions takes a bit of thought.
7. Use creative CTAs (beyond asking users to share posts)
CTA simply means Call To Action.
Creating posts to drive these actions, when used sparingly, can boost your engagement in huge ways. Adding a CTA to a few tweets is the quickest way to do this.
Use some effective action words and phrases to get users to do other activities, such as:
- Follow us
- Visit our site
- Shop our sales
- Download here
8. Reach out to influencers for more exposure
It’s now easier than ever to pitch your ideas to someone with a large following. If they like what you bring to the table, they can change your brand’s world with one simple post.
The first step to influencer outreach is identifying which influencers are out there for your specific industry.
First, look at influencers that you’ve already been interacting with. Maybe they’ve liked a few of your tweets, or maybe you’ve responded to some of theirs.
Look at their profiles.Do their posts align with your brand message? How many followers do they have?
If they seem like a good fit, send them a DM asking to promote your company in a tweet.
9.Harness the power of Twitter Ads
When you need to boost engagement as fast as possible, Twitter Ads are the way to go. Especially if you don’t have a ton of followers just yet.
Twitter Ads can be a bit more expensive than Facebook Ads, but they will boost engagement when you need it most. Promoted tweets are the best option for this purpose.