As Entrepreneurship takes its peak among the youths in Ghana, Meet Clinton Seth Nii Adotey Kpakpo popularly known as Nii Kpakpo.
Kpakpo is the CEO and founder of the clothing line , BAE CLOTHING, An apparel brand which has its firm in business online.
He Attended Ford’s school limited then proceeded to St. Thomas Aquinas where he completed in 2015 as a Business student.
Then to the University of Ghana where he read Bachelor of Science in Business Administration (Banking and finance) and graduated in 2020.
HOW DID YOU START YOUR ENTREPRENEURSHIP JOURNEY ( BAE CLOTHING)?
“I have passion for fashion and always wanted to have a brand like adidas, Along the line I came up with the name BAE with some friends. “BAE” had alot of meanings and as at that time it was something everyone was used to. So we just came up with a meaning for it which reads “BETTER AT EVERYTHING’.
“Starting a business like this deserves a huge support but it was difficult on my side.
As a young boy from Nungua, Even for some friends to share on their WhatsApp status was a problem, but once I was determined to do something no matter the circumstances, I stood strongly towards it.“
The BAE Brand is now a house name as far as apparels are concerned on Instagram – Ghana.
“With regards to managing Influencers, l always finds it interesting to sharing ideas with others and learning from them as well, So starting that, We got to understood each other and grew together hence becoming their manager.
“Currently, I manage vibrant Instagram Imfluencers like , Sunshine, Darkowaa, Ms Akomeah and Pattie Donalds.”
CHALLENGES AND INSPIRATION
Everyone comes from a different background so definitely there will be challenges, when building Influencers. Financially, you need to be stable to cater for outfits, location and other materials when creating content for brands.
“I think what inspires me the most are my customers. I set time aside to read customer questions, reading comments which will bring improvement to the brand.
Reading those conversations trigger my interest in doing more.
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